In June 2010, media designer Fredrik Olsson and design researcher Otto van Busch asked members of the public to submit photographs of the Crown Princess Victoria’s wedding to be converted to teletext and shown on SVT Text in Sweden.
Entitled För Text-TV, i tiden (For Teletext, in Time), the project also involved a sewing workshop at Lava in Malmö, where participants could “create their own low-resolution memories” and connect to “older folk traditions such as cross-stitch embroidery.” “Royal motifs,” the event web page continues, “have been central themes throughout the history of folk crafts.”
Olsson qualified that teletext was also significant in the project because it dated “from the last royal wedding,” but now it was being “phased out” of Swedish television for “new digital high-resolution media.”
“We welcome the public to participate in a mediatised generational shift, but seen through a forgotten technological shift, … It is precisely the compression that is interesting, how a great event and experience is transformed into a pixellated image and traditional craft.”
–Fredrik Olsson
För Text-TV, i tiden was mentioned in Nordicom’s 2016 book Teletext in Europe as part of Raquel Meyers’ chapter Is It Just Text?, cited as a prominent example of “teletext as art”.
Sources
- For Text-TV i Tiden, archived from the original, fredrik-olsson.com, 31 August 2013, accessed 25 March 2026
- För Text-TV, i tiden, adasweden.se, 16 June 2010
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